With X-Rite Pantone’s Brand Color Assessment Profile, brand owners and designers can visualize how brand colors will reproduce on different packaging types during the design phase. GRAND RAPIDS, Mich.

For marketers, the internet is no longer one arena. Brands must now battle for attention across three fundamentally different modes of engagement at once. Tim Frank, corporate vice president of ...

More than 500 global brands have committed to using the latest version of the Higg Brand & Retail Module (BRM), a value chain sustainability assessment tool released this week by the Sustainable ...

Share on Facebook (Opens in new window) Share on X (Opens in new window) Copy this page's address to your clipboard Link copied to clipboard How effective is your nonprofit’s brand, really? Does it ...

Badges build on Klarna’s commitment to providing its 150M users with the insights and tools they need to make more informed purchasing decisions and enact positive environmental change. “We’re ...

Free tool helps brands sort through the AI hype and responsibly assess how AI can help reach their CX goals This free Assessment helps brands understand how to responsibly apply the power of AI to ...