The history of LGBTQ+ brand support/allyship has been a roller coaster. Historically it had been considered risky for brands to express support for the community and whatever support there was, ...

The news: US consumer support for brands participating in Pride month initiatives is trending upward, per recent CivicScience data. 37% of US adults said they were more likely to support brands ...

Once news of a leaked Supreme Court brief overturning Roe v. Wade came out at the beginning of the week, brand reactions have been swift, and even surprising. Axios reported companies including Citi, ...

40% of consumers support brand trend participation, but 33% find it embarrassing. Authenticity and cultural relevance are critical for successful trend engagement. Brands must act within 24-48 hours ...

Mordy discusses how a strategic shift toward brand building can redefine your marketing approach. Learn how to pitch that vision effectively. My company put pressure on me to deliver results of more ...