The Harvestimator campaign launches this week with fans being asked how they think a Bulmers apple tree will fare against a tug-o-war team. Using the Harvestimator, fans will guess how many kilos of ...

Bulmers closed at 322p yesterday, a rise of 97.5p amid speculation that a higher offer might be tabled. Mr Templeton, who took the helm of Bulmers in January when the shares were trading at 80p, was ...

Bulmers is set to roll out an augmented reality campaign tomorrow, created by Space, to show consumers how to serve the perfect pint. Consumers who have the Bulmer app will be able to see their pint ...

A radical new look and a new red berry flavour for cider brand Bulmers are set to launch this summer. The packaging overhaul includes a new bottle... A radical new look and a new red berry flavour for ...

One of Britain's biggest alcohol brands has upset drinkers after shrinking the size of its cider bottles to less than a pint while customers are being charged the same or even more. Bulmers Cider has ...

BULMERS has launched the second new addition to its range of cider products in as many years, with its Bulmers Berry variant hitting both pubs and the off-trade this week. The drink will join the ...

Cider maker Bulmers has recruited the stirring theme tune from classic war film 633 Squadron for a multimillion-pound TV campaign designed to show the lengths the company goes to for the perfect ...

The first stock market outing of C&C Group’s new chief executive, Roger White, in March had an all-too-familiar feel to it. Less than two months in the job, White presided over a warning in a trading ...

MEDIA & MARKETING: PRICE DEFLATION is taking its toll on some brands that, not so long ago, charged premium prices with … MEDIA & MARKETING:PRICE DEFLATION is taking its toll on some brands that, not ...

CIDER drinkers have vented their anger amid claims the price of Bulmers has stayed the same, despite the size of the bottle shrinking by 12 per cent. The alcohol brand slashed the volume of its ...

A total of 15 paintings were stolen, including Endymion by George Frederic Watts Eleven men have gone on trial accused of a multimillion-pound raid at the mansion of the Bulmers cider family. Valuable ...

One of Britain's biggest alcohol brands has upset drinkers after shrinking the size of its cider bottles to less than a pint while customers are being charged the same or even more. Bulmers Cider has ...