By tracking and analyzing site traffic and performance, Google Analytics unlocks a new world of game-changing info for your business. By Denver Post Media UPDATED: December 29, 2023 at 10:37 AM MST ...

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

Analytics are increasingly driving business decisions—and in the wake of the pandemic, companies that embed data-driven digital transformation into their organizational cultures will be leaders.

Some business users struggle to understand how BI and analytics work in concept and in practice. These 21 terms should be in every BI or data analyst’s vocabulary.

The problem is, the terms are not synonymous. To make matters worse, some new companies and startups actually use the title of “business analyst” for an analytics job, and I can understand why.

One of the buzzwords around BI (business intelligence) software — analytics — has been through the linguistic grinder, with vendors and customers using it to describe very different functions ...