BzzAgent is a pretty popular product testing program that you've probably heard of. The premise is pretty simple: you do some ...

Tesco’s wholly owned subsidiary Dunnhumby has acquired Boston based BzzAgent for around $60 million, we’ve confirmed. The companies will announce the acquisition today but is not disclosing the terms ...

TORONTO -- Canadian cablecaster Rogers Communications on Monday said it has picked up the exclusive rights to sell access to BzzAgent's advertising industry word-of-mouth media network in Canada. By ...

Interpublic Group of Cos. has entered into a partnership with the Boston-based word-of-mouth network BzzAgent as part of the holding company's effort to strengthen its offering in the growing ...

BOSTON: Word-of-mouth marketing firm BzzAgent has completed its senior management team with four new appointments. Michael Bird, formerly of CNET and Ziff Davis publishing, has been named SVP of sales ...

LONDON--(BUSINESS WIRE)--dunnhumby Ltd., a global leader in building brand value for consumer goods and retail companies, today announced that it has reached an agreement to acquire Boston-based ...

CHICAGO--(BUSINESS WIRE)--PowerReviews, a global technology leader in reviews and user-generated social content to more than 1,000 brands and retailers, today announced the acquisition of BzzAgent ...

A London shopper-marketing company is scooping up BzzAgent Inc., a Boston social media agency specializing in word-of-mouth marketing campaigns. BzzAgent will become a stand-alone subsidiary of ...

After eight weeks of raving about Duraflame's Quick Flame charcoal, the fire suddenly went out for Kristin MacDougall, an enthusiastic griller who works in Web technology for the Massachusetts state ...

Advertising holding company Interpublic Group has formed a strategic partnership with the word-of-mouth company BzzAgent Inc., to facilitate the development and execution of word-of-mouth campaigns ...