Roku is doubling down on its women’s sports efforts, adding its first women’s league-branded zone -- "NWSL Zone." ...

DirecTV and Roku lean further in to sports to attract viewers. The post Sports Rebundling Continues as DirecTV, Roku Bet on Live Rights appeared first on Front Office Sports.

A key part of Roku’s sports strategy comes around sport-specific or league-specific zones. Beyond its overall Roku Sports ...

With the popularity of women’s sports soaring, we’re focusing on amplifying the talent that makes it all happen,” said Joe Franzetta, Head of Sports at Roku. “Curating a dedicated zone for the NWSL is ...