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Geico turned a talking gecko into an advertising icon. Now its CMO wants that fame to sell more than car insurance
Geico has the kind of brand recognition most marketers spend their careers chasing. Its Geico Gecko has been selling car insurance for more than 25 years, while slogans like “15 minutes could save you ...
This is appropriate. Every time I’m out speeding around and run into something, I feel like I’ve lost all my rings, too. Apparently Progressive Insurance is starting an ad campaign featuring Sega’s ...
swiftcover.com, the UK's only online insurance company, is launching a major £25 million advertising campaign fronted by 70's rock icon Iggy Pop. Launching Sunday, 4 January 2009, the new campaign ...
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