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Next in line to fill Brendan Donovan's utility shoes. Saggese, Torres, Fermin and Mendlinger look to keep Cardinal tradition ...

This paper provides simpler and more general preference foundations for difference representations than known before and shows how to obtain cardinal utility from those difference representations. In ...

A utility function measures a consumer’s preference and satisfaction with different goods or services. As part of rational choice theory, it helps economists analyze how consumers make decisions to ...

Sean Ross is a strategic adviser at 1031x.com, Investopedia contributor, and the founder and manager of Free Lances Ltd. Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance ...

An axiomatic model is presented in which a utility function over consequences, unique up to location and unit, is derived. The assumptions apply to a binary relation over purely subjective acts, ...

One argument in favor of this doctrine stems from the economic concept of diminishing marginal utility. The first apple, or glass of beer, is welcome and refreshing. But as we imbibe more and more of ...