A study of more than 5,000 former smokers who participated in a national survey found double the relapse rate for those who received cigarette coupons by direct mail or email. Photo courtesy of Max ...
Tobacco companies are using aggressive coupon marketing tactics to reduce the likelihood that current smokers will quit, according to new research published in the health journal "Tobacco Control." ...
Coupons for tobacco products appear to have a big impact on relapse rates for smokers who have recently kicked the habit, researchers report. A study of more than 5,000 former smokers who participated ...
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