The clean girl aesthetic is a popular beauty trend that emerged on TikTok in 2021. Inspired by celebrities like fashion models Bella Hadid and Hailey Bieber, the trend promotes a minimalist mindset ...

In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin, fluffy brows and a ...

If you’ve been on TikTok or Instagram in 2025, chances are you’ve seen it—the Clean Girl aesthetic. Slicked-back buns, dewy skin, neutral outfits, and gold jewelry. It’s polished, minimal, and ...

She’s minimalist, wearing primarily white and cream shades (hello, "sad beige moms"). But this new aesthetic goes beyond clothing — it’s a whole lifestyle that leans into the joys of comfort and ...

In the beginning, the ‘Clean Girl Aesthetic’ that was trending on TikTok didn’t bother me. The trend seemed to champion a clean and simple beauty routine that featured minimal makeup (think: dewy skin ...