A recent Brandweek article, Concentrating on Bleach, piqued my interest. In the article, we learn that Clorox has launched a new campaign to show consumers the many uses for bleach, besides using it ...

In late April 2024, U.S. TikTok user Chelsie Gilbert (@chelsiegilbert1) posted a video she recorded in a Target store. In the clip, she made several claims about the purported dangers of Clorox ...

In this week's installment of Here & Now's View From The Top series, host Jeremy Hobson speaks with Benno Dorer, CEO of Clorox. He took the helm last year. Doror discusses the wide range of products ...

There a claims on social media stating "Important to know! Splashless does NOT disinfect," and that Splash-less is different from regular bleach and “only whitens, brightens and deodorizes.” Our ...

Editor’s note: In January 2021, Clorox updated the formula of its Splash-Less Bleach, which is now a disinfectant registered with the EPA. The formula in use at the time this story published was not a ...

When bleach and ammonia mix, a toxic gas called chloramine is released into the air which can cause potentially fatal harm if inhaled. What's False Dawn dish soap products do not contain ammonia. In ...

We partnered with Clorox® to help you finally understand what you can (and can't!) bleach. Bleach: it's a bit of a mystery, even for those of us who have been doing our own laundry for some time now.