Strauss has announced a new packaging line for one of its most well known products, Elite Turkish coffee, due to public distaste for Turkey amid Istanbul’s support ...

Branding slogans instantly bring to consumers minds the product and company that the slogan belongs to. Just think of some of the great branding slogans such as "Got Milk?" or the famous Maxwell House ...

Danone has initiated a lawsuit against Chobani, alleging trademark infringement related to its "Bright & Mellow" slogan and similar packaging for La Colombe-branded cold brew coffee. Danone claims ...