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Colgate’s advertisement featuring Prateik Smita Patil feels less like a conventional commercial and more like a video essay unfolding through snippets of his childhood. The ad opens with Smita Patil’s ...

The pressure to have a “perfect” smile is intensifying. In a recent survey by Censuswide and Colgate, nearly 65% of the Generation Z audience said pressure to have a perfect smile negatively affects ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...