Colgate-Palmolive (CL) is trying to fix a soft North America business after a tough second quarter by ramping support for premium toothpaste, lifting ad spend, and adjusting prices to compete more ...
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Colgate’s new ad picks storytelling over science. It’s all about Smita Patil’s smile
Colgate’s advertisement featuring Prateik Smita Patil feels less like a conventional commercial and more like a video essay unfolding through snippets of his childhood. The ad opens with Smita Patil’s ...
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Fluoride-wary Texas AG gets toothpaste maker Colgate to tone down the fluoride in its ads, packaging
Colgate-Palmolive, the company that owns several toothpaste brands sold nationwide, is squeezing out a new marketing plan for its packaging and advertisements after two Texas politicians - and U.S.
Early FY27 results show Indian FMCG firms increasing ad investments amid cost pressures, with notable rises from Marico, ...
CHENNAI, Sept 5 (Reuters) – Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of ...
AI Quick Read MUMBAI: Colgate-Palmolive (India) has handed over end-to-end management of all consumer-facing advertising and customer relationships on Palmolive to Bombay Shaving Company, chief ...
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