Add Yahoo as a preferred source to see more of our stories on Google. Canadian Froot Loops, left, Aldi's dye-free Fruit Rounds, center, and the U.S. version, which contains artificial food dyes.

Red 40, Yellow 5, and Blue 1 may soon be history. Not because science says they're dangerous, but because the court of public opinion has ruled against them. In a move fueled more by consumer fears ...

The FDA has approved gardenia (genipin) blue, a natural dye from gardenia fruit, for use in various foods and drinks. This move supports the shift away from synthetic dyes due to health concerns and ...

While taste is the top driver of food and beverage purchases, research suggests that aesthetic appeal is just as crucial, as it is what consumers notice first – particularly as natural colors gain ...