Picture all the paint color choices under the sun, and a rainbow of endless options likely comes to mind. But for Behr’s 2024 Color of the Year selection, the leading paint company has decided to go ...

Before the big reveal of the Behr 2025 Color of the Year, know this: When it comes to interior paint, some colors have been known to cause a stir among consumers. Purples and reds, for instance, are ...

The Behr 2026 Color of the Year: Hidden Gem was just announced, and it’s a lush green that can be used in every room of your home. The color embraces nature, which those trying to create the perfect ...

Even after more than 75 years in business, Behr Paint Company continues to innovate – from an AI-powered color selection tool that addresses the number one reason consumers abandon painting projects, ...