First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

The communications landscape is constantly changing, and with content that was once journalist and earned, becoming sponsored in a world driven both by digital applause and online ad dollars makes it ...

Enhance your career with our online Graduate Certificate in Strategic Communication Management. In just nine credit hours, you can develop advanced skills in planning, executing and evaluating ...

Here’s how to best think about strategic planning, communication rhythms and maintaining alignment for consistent growth as you plan for next year. Daily and weekly communication rhythms ensure ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

Strategic communication is vital to a wide range of industries and missions, making a bachelor’s in strategic communication a very valuable credential for entry-level and C-suite roles alike. This ...

The PhD in Strategic Communication offered by the Department of Advertising, Public Relations and Design is one of three separate and distinct tracks of the Media Research and Practice doctoral ...