Google is strengthening enforcement of consent requirements for EEA traffic. Advertisers must adopt consent mode v2 by March. Adoption is necessary to continue serving personalized and remarketed ads.

Google is launching integrated CMP setup across its ad platforms. The update aims to simplify consent management for advertisers. Four CMP partners are initially integrated with this new system.

Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management. Why we care. As privacy concerns grow, and with cookies not going anywhere (for now ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...

Google is now enforcing its EU User Consent Policy more aggressively, and advertisers are seeing the fallout. Why we care. As of July 21, if your website isn’t using Consent Mode v2, Google ...

Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy ...