Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or ...

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience ...

Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best? When it comes to advancing your content marketing strategy, ...

Why do so many companies fail? One big reason has to do with an unsuccessful content marketing strategy. Without a good one, the likelihood of failure goes way up. The Fast Company Executive Board is ...

You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you. The ...

Almost every real estate purchase begins online. But the journey from browsing to buying is long, difficult, and emotional. Content is your key to staying at the top of potential clients’ minds as ...

What problem does your software solve? Who has the problem, and where do they look for solutions? You need to know your audience to put your SaaS brand in front of them in the right place and at the ...