Corporate gifting is an important part of a B2B relationship-building strategy. A 2018 survey found that "over 80% of C-suite executives believe that business gifts generate measurable positive ROI in ...

Businesses giving gifts is a common practice in many industries. Employees often appreciate receiving a holiday gift, and referral partners are more enticed to refer if they receive a gift for it.

In a post-pandemic world, people are more interested than ever in showing their personal and professional appreciation with gifts. Business recovery after the initial Covid crisis continues to rely in ...

Securing your company’s position as a market leader in this business landscape isn’t always the easiest task. Yet, it is crucial in order to stay relevant in a rapidly changing market. By ...

Opinions expressed by Entrepreneur contributors are their own. Corporate gifting is an effective strategy for business growth in 2022. Think about it: Everybody lights up when receiving a gift. The ...

Giving employees a branded mug or t-shirt may seem like a harmless way to show appreciation, but the environmental impact of these unwanted gifts can have the opposite effect. Processing Content ...

As the end of the year fast approaches, employers are trying to find just the right way to say thank you for a job well done. Yet many of them are missing the mark. Employee Benefit News asked ...

You may be among the millions of people who got a gift card over the holidays. It’s the second most popular gift after clothing, notching $30 billion in sales, according to the National Retail ...