The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey ... ease of tracking attribution, and flexibility with the creative/format. Senior marketers say the top challenges they ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

With the rise in postage rates, now is the time for marketers and PSPs to leverage USPS promotions that encourage innovative mailing strategies and cost savings.