What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

A lot of small businesses invest a lot of time, human and monetary resources on Social Media Marketing/advertising without first having a predefined customer acquisition strategy in place. Developing ...

Customer acquisition costs (CAC) are soaring, with brands pouring 80%-90% of their marketing budgets into ads, driving costs to unsustainable levels. Brands like Temu have invested $386 million in ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

There is a considerable gap between the customer acquisition approaches of B2B and B2C marketers with B2B seemingly lagging behind, according to research from the DMA and The Media Octopus. According ...

As the economic tides shift in the wake of the Zero Interest Rate Policy (ZIRP) era, customer experience (CX) leaders are rethinking their priorities. The age of cheap capital and aggressive customer ...

Crown Affair is a new startup that could be described as Casper for hair — or Warby Parker for hair or Quip for hair. The rise of companies that sell directly to customers has promised a better ...

Dealership success increasingly depends on combining strategic vehicle acquisition, transparent pricing, and effective ...

In most of the printing companies I’ve known, sales energy naturally gravitates toward customer retention. And that’s understandable as these are the relationships that pay the bills, keep presses ...

Acquisition of AI-driven customer engagement solution enables trade businesses to turn completed jobs into repeat business ...

Discover how CPGA measures the costs to gain new subscribers, its importance for subscription-based services, and tips for ...