The problem is not that these terms are misleading or improper. The problem is that they are everywhere. And when too many brands rely on the same language to communicate quality or positioning, ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

I. Adding Distinctive Terms or Logos to a Descriptive or Generic Term Will Not Protect the Descriptive or Generic Term. A descriptive trademark1 is one that immediately brings to mind a use, purpose, ...

Counsel at Red Lobster, Atlassian and two other companies say it’s hard to register descriptive terms, but that it can be worth the slog in some cases Conventional wisdom suggests that descriptive ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Chi Lan Dang and Linh Thi Mai Nguyen of Tilleke & Gibbins explain the tactics that can help to minimise the risk of trademark infringement When a company promotes its products or services, it will ...

If an asserted unregistered trademark consists solely of descriptive terms, there is a greater onus on UDRP complainants to present concrete and convincing evidence of acquired ...

In an April 14 2016 decision a French court of first instance held that Auchan’s Community Trademarks SIMPLY and SIMPLY MARKET were descriptive terms and therefore invalid and rejected Auchan’s unfair ...