Is it better to book a hotel directly or through a third party? With most travelers booking vacations independently, the ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. The Skift Research team recently published our much ...

I hope and trust that you will book your next vacation with our firm. But we know there are alternatives out there, and we know you are receiving mailings and seeing ads that often urge you to book ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

CEO of Lodgify, a vacation rental software that allows rental owners and managers to easily build and grow their own online booking channel. One of the things vacation homeowners love about the rental ...

Three months after launching a campaign intended to get guests to book direct with the promise of lower room rates and free Wi-Fi, Hilton Worldwide reported growth in bookings through Hilton.com and ...