Is it better to book your next trip directly with a travel company or turn to an online agency promising a good deal? As the popularity of online travel planning grows, the question can elicit strong ...

The debate over OTA v/s direct booking is often a common one with many hoteliers. The increasing market share of Online Travel Agencies (OTAs) and their growing popularity amongst travelers makes them ...

Hotels gain a direct connection to travelers in AI search results with brand-controlled content, live rates and commission-free bookings DENVER, March 4, 2026 (Newswire.com) - Lighthouse, the AI ...

If you have a Costco membership, you have probably noticed that Costco Travel can make a vacation look suspiciously affordable. Between Digital Costco Shop Cards, vacation packages, rental-car deals, ...

For the past 20 years, “industry experts” have been predicting the demise of the travel advisor. Hotel chains began encouraging and incentivizing the traveler to book direct, yet advisors have defied ...

Short-term rental hosts are launching their own direct-booking websites in an effort to diversify their business after years of mounting frustrations with companies such as Airbnb. Some hosts are ...

I hope and trust that you will book your next vacation with our firm. But we know there are alternatives out there, and we know you are receiving mailings and seeing ads that often urge you to book ...

Helps Air Canada Deliver a More Connected, Flexible Experience for Business Travelers ARLINGTON, Va., Oct. 8, 2026 ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

Photo Credit: Hilton's Stop Clicking Around campaign, which launched in February 2016, encouraged consumers to book direct instead of through online travel agency sites. Hilton Worldwide The bigger ...

It’s what every Caribbean hotel wants more of: direct business. That means when consumers forego larger online travel agent options like Expedia and go right to the hotel website. It means a deeper ...

CEO of Lodgify, a vacation rental software that allows rental owners and managers to easily build and grow their own online booking channel. One of the things vacation homeowners love about the rental ...