Cutting-Edge Marketing Practices For Spurring International Growth
More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...
Why Marketing And Communications Are The Unsung Heroes Of Business Strategy
In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always recognized for the direct ...
Marketing2mon
Three Ways to Optimize Your B2B Direct Marketing Program in 2021
As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...
Marketing11d
The Top Benefits and Challenges of Direct Mail Marketing
The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...
Adweek on MSN5d
Aligning Marketing With Business Strategy: Insights From Siddharth Taparia, CMO of JLL
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...
TMCnet1h
Direct Digital Holdings Launches "Practical Generative AI Use Cases & Tools for DMOs" to Help Break New Ground in Destination Marketing With AI
AI-powered meeting preparation and stakeholder research – Use AI-driven research to enhance engagement and streamline meeting readiness. Custom destination guides – Develop highly personalized ...