With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Direct marketing connects your company and its products or services to your target consumers through media that invite an immediate response to your offers. Whether you air "call now" radio and TV ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your biggest untapped opportunity.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

All businesses have the same basic aims: to attract, convert and retain consumers. For online businesses (and increasingly ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

IWCO Direct, a leading provider of data-driven direct marketing solutions, announced Ted Grigg has joined the company as vice president, marketing strategy. Grigg’s extensive experience as a senior ...

The increasing mobility of the consumer is a good development for any business, but it is especially good for quick-service and fast-casual restaurants. Snap decisions about where to eat often happen ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of its Global Direct Marketing Services Category - Procurement Market Intelligence Report.