Your brand's value was never contained in a URL; the perfect domain is a costly distraction from building something worth finding.

Your domain name is essentially your business storefront—where old and new customers find you. And with a memorable domain name, you can easily stand out from your competition. But what exactly is a ...

What do you do if a web address you printed on a physical flyer contains a typo, and you send that flyer to more than 100,000 households? Well, if you’re the Swiss canton (“state”) of Basel-Stadt, you ...

Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive your brand — but without a matching domain, trust and discoverability ...

You can buy a domain name from a domain registrar if you're thinking of launching a business or personal website. Most domains should only cost a few dollars, though you need to renew it annually.

Setting up a website is a critical step in establishing your business. Not only does it help people contact you and learn more about the business, but your website is also a reflection of your brand.

Historically, most businesses have built their websites using traditional domains. But as the digital space becomes crowded, more businesses and independent professionals are adopting a .pro domain ...

For the uninitiated, registering a domain can sound like a daunting task. But in all reality, as long as your domain name is available, the job takes mere minutes. The upfront investment for ...

When choosing a domain name for your website, SEO might be on your mind, but the most important factor is creating a domain that aligns with your brand and business goals. A great domain name should ...