George Eastman knew the value of advertising, and of a good trademark. "A trademark should be short, vigorous, incapable of being misspelled," he wrote. "It must mean nothing. If the name has no ...

Kodak, founded in 1888 by George Eastman, became synonymous with photography for over a century. Eastman revolutionized the ...

Eastman founded the Eastman Kodak Company in 1892, an organization that revolutionized photography through simplification. With a series of landmark innovations, the company created small, easy-to-use ...

Replaced with wet collodion negatives and positive paper prints that dominate ... starts use of the Kodak trademark. Eastman introduces the "roll holder breast camera," known generally as the ...