On Sunday evening, Netflix flexed its instantaneous-programming muscles in what marketers like to call an “impactful” way. In a Super Bowl ad, it announced that it would debut a new film in the ...
“#FilmTwitter is going to explode tonight,” director Ava DuVernay tweeted on Feb. 4, 2018, just minutes before kick-off for Super Bowl LII. “Something is coming that I can hardly believe. Lawd.
The Cloverfield franchise was always a strange one. The first film essentially began as a proof of concept, a vehicle through which J.J. Abrams could test out a new monster and a new marketing ...
Netflix shocked Super Bowl viewers on Sunday night with a trailer and surprise announcement about the much-anticipated "Cloverfield" sequel. Not only did Netflix air the trailer for "The Cloverfield ...