Video ad platform Innovid is making moves to tie CTV measurement closer to creative performance. On Tuesday, Innovid added a new machine-learning feature to its measurement product that automatically ...
The IAB Tech Lab this morning released a new version of its OpenRTB standards and specification, including features it says will enable the “seamless buying of connected TV (CTV) inventory.” The specs ...
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Anoki AI, a pioneer in AI solutions for Connected TV (CTV), today announced the appointment of Abbey Thomas as Chief Commercial Officer. Thomas, a recognized ...
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