Researchers shot lasers into brain cells and triggered illusions on demand—a breakthrough that’s rewriting how we see the world.

This is an example of a higher state of consciousness – or, in my preferred term, an awakening experience. Awakening ...

(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

The measurement problem in quantum mechanics looks at how an experimental outcome changes, simply by observing it.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The film Black Swan (2010) is the journey of a dancer seeking perfection. However, this ...

Named a Forbes Next 1000 in 2021 and leader of a Fortune Great Place to Work company, Mike Fitzsimmons is the CEO of Crosschq. Anyone who’s taken Psychology 101 has likely learned about the work of ...

The colour pink doesn’t exist in the external world as a distinct wavelength of light but exists as a perception in our minds. Source: Akira Hojo | Unsplash Pink and the myth of the colour wheel Pink ...

Despite exuding confidence, narcissistic people relentlessly crave admiration. In other words, they are unable to convince themselves of their own brilliance. Growing research shows the gap between ...