This week Formula 1 unveiled a new logo for the first time in 23 years, the first step in what the racing league has promised will be a "complete brand redesign". Created by Wieden+Kennedy London, the ...
Three F1 logos have changed names ahead of the 2026 season. Max Verstappen and Sergio Perez have swapped helmets. Mercedes ...
Formula One auto racing could be faced with the prospect of paying a turbocharged fee to American conglomerate 3M to continue using its new logo, according to branding experts. F1, which is listed on ...
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