If you’re a user of TikTok and social media, it’s likely that you’ve come across the ‘clean girl’ aesthetic. A trend that promotes a very narrow standard of beauty that is often unattainable, racist, ...

The clean girl aesthetic is a popular beauty trend that emerged on TikTok in 2021. Inspired by celebrities like fashion models Bella Hadid and Hailey Bieber, the trend promotes a minimalist mindset ...

Prepare to say goodbye to the clean girl aesthetic – as girls (and guys) just wanna’ have fun make-up in 2026. Here’s why ...

The clean girl aesthetic. The slick-back bunned, no-makeup, neutral-clothed, healthy girl is an inaccurate depiction of what it is like to be a woman. The aesthetic inspires the idea that if you dress ...

The "clean girl" aesthetic, long the defining look of social media's minimalists and wellness aspirants, is being eclipsed by a new wave of chaotic chic. The rise of the "messy cool girl" signals a ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...