With all of today's news pertaining to endorsement deals, AND1 adds to the buzz by announcing its signing of reigning NBA champion Fred VanVleet to become the face of the brand. "I'm excited to ...

While rocking crowds, it's of course a must for rapper Fred the Godson to look fresh while doing so. This obviously means a sneaker arsenal that remains on point. Just what has the NY rhymer been ...

TAKING TO TIKTOK: As brands and retailers seek to leverage social media to reach younger audiences, La Redoute has teamed with Fred & Farid for a TikTok advent calendar event, offering users the ...