Ownership is trying to revive Friendly’s Restaurant, which has closed 32 eateries. Pictured is its Norwood, Mass. location. Friendly’s Restaurants has been up and down more than most rollercoasters.

SPRINGFIELD — The Fribble-famous chain Friendly’s said it expects to lose two more locations in 2024 due to expiring leases. The closures include the 42-year-old restaurant on Mohawk Trail in ...

WILBRAHAM, Mass. (WWLP) – Friendly’s will no longer be producing their ice cream rolls due to a decline in consumer demand. In a statement sent to 22News from Friendly’s, the company has decided to ...

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