Beginning as early as next week, motorists crossing the George Washington Bridge and traveling the New Jersey Turnpike will be greeted by "Drive Safely" messages and the Web address for Geico Corp.

Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...

“People can now accept more complex brands with multiple, distinct narratives highlighting various aspects of the brand.” — The Martin Agency, about its GEICO ads Turn on the TV tonight and you could ...