Babies born between 2025 and 2039 will be part of the next new generation, according to demographer Mark McCrindle Abigail Adams is a Human Interest Writer and Reporter for PEOPLE. She has been ...

The start of Generation Beta babies in 2025 introduces a new era of food culture shaped by technology, sustainability, and the influence of Millennial and Gen Z parents. Imagine a generation born into ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

When we have the data to study groups of similarly aged people over time, we won’t always default to using the standard generational definitions and labels, like Gen Z, Millennials or Baby Boomers. It ...

Generation Beta, or Gen B, refers to the generation that is just being born: the year 2025 all the way through to 2039. As with every new generation, there's much excitement and speculation about what ...

It is true that generations are groups of people born around the same time, often over about 20 years, who "experienced a common formative environment and tend to react to the world in patterned ...