In recent years our brand has been too serious and, at times, too dark,” Harley-Davidson CEO Artie Starrs said during a ...

Harley-Davidson launches the RIDE campaign with a video and return of the historic Harley-Davidson bar and shield logo.

Motorcycle maker Harley-Davidson is emphasizing “fun and joy” in a new marketing campaign unveiled Thursday under CEO Artie Starrs, and investors seem to be responding. Shares rose 6.2%, although the ...

Roopesh is a seasoned freelance writer with over six years of experience spanning automotive, technology, and consumer electronics. His work has appeared on leading platforms such as MakeUseOf, How-to ...

Harley-Davidson isn't just having a rough quarter, it's in the middle of a full-blown slump. Motorcycle revenue dropped 60% in Q4 2024. Unit sales were down 53% from the same time in 2023. For all of ...

View post: Prominent Attorney Predicts if Jail Time Is Possible for Tiger Woods Harley-Davidson has announced a new $6,000 entry-level bike to hit the streets in 2026, called the Sprint. That’s big ...

This chromed-out cruiser is the most affordable Harley-Davidson with the Milwaukee-Eight 117 engine at $14,999.

The previously reported consolidation of Harley-Davidson dealerships in Virginia’s Hampton Roads region is now clearer ...

Harley-Davidson has never chased outright drag-strip numbers the way some sportbike brands do, yet a handful of its machines now launch hard enough to embarrass performance cars. Only a very short ...

Right, here we are. It has become evident that Harley-Davidson has been working on a budget entry-level motorcycle for the better part of the last four years, and it’s supposedly set for a 2026 launch ...

Customers with a valid motorcycle endorsement on their driver's license are authorized to sign up and ride, but everyone is ...

Allyn started writing for TopSpeed in 2015, but has been writing on motorcycle and automotive topics since 2008 for outlets such as eHow, USAToday, and subsidiaries of MotorTrend. Formally trained as ...