Header bidding has perhaps been one of the buzziest terms of 2016 with players like Amazon, Google and Facebook in the game. Here’s a look at why that buzz is perhaps justified – and why header ...

Header bidding - the cases both for and against - has turned out to be one of the key debates in the digital advertising industry in 2016, with key stakeholders in the business drawing lines in the ...

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

Panelists at the OMMA Programmatic Conference on Tuesday seemed to agree that header bidding, while complex, can be beneficial. On the panel entitled “Headers Up: How Does Header Bidding Change Both ...

When the same publishers that are being crushed by the current ad-tech ecosystem throw out link-baity headlines that Google is going to kill header bidding, it gets attention. It’s important, however, ...