If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...

The healthcare journey is multifaceted and unique for every patient. That’s why it’s important for brands to target precise segments across critical inflection points in the diagnosis and treatment ...

Free image from Pixabay under liscense, creator unknown. As consumers rely more on digital content and AI to choose providers ...

Women are increasingly finding themselves at the heart of transformative efforts in the healthcare marketing sector, a field that is at an exciting juncture. Currently, we are witnessing an increasing ...

Everything about the American healthcare system changed 15 years ago when the Affordable Care Act (ACA) was signed into law. Perhaps the most significant health policy of our time, it revolutionized ...

In today’s healthcare landscape, hospitals and healthcare organizations face a growing challenge: providing exceptional care while also meeting rising expectations around accessibility, ...

AI is everywhere, and healthcare is no exception. A recent study shows that almost half of all chief marketing officers are leveraging generative AI to enhance productivity, speed content creation and ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. A strong digital presence is now essential for all healthcare ...

Patients are initiating and having conversations about treatment and care options with their physicians nearly three times as much since 2001, and a recent study published by the Mayo Clinic shows ...

As health systems face financial pressures and tighter budgets, they are also operating in a business environment where traditional digital strategies are less effective. Artificial intelligence is ...

Maria Burpee, director, EMEA healthcare marketing & strategy at Dell, is proof female professionals can climb the career ladder and start a family. With International Women’s Day approaching Jessica ...