Clearly outraged by Heinz tone deafness. If you can believe it, this ad isn’t even the only one people are calling racist. Another poster— this time promoting ketchup— hit the streets ...

This story appears in the February 2019 issue of National Geographic magazine. Ketchup—that cheerful red sauce sold in handy glass bottles—first came on the American market in the 19th century.

What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.