Yuko Yamaguchi oversaw the feline character's rise to to global icon status.

The flamboyant designer behind Hello Kitty -- the cute Japanese character that became a global mega brand -- is stepping down after more than four decades in charge of her look.

The Sanrio Company has designed hundreds of characters since 1960, when the company was initially founded, but none have earned quite the level of fame that Hello Kitty has. Since her inception back ...

Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: Smith Collection / Gado/ Getty Images For years, Hello Kitty has captivated the hearts of fans worldwide, yet ...

Many people were today years old when they learned the shocking truth about Hello Kitty's real identity. Ahead of Hello Kitty's 50th anniversary, many fans learned something they apparently had no ...

Thanks to an anthropologist's unusual discovery, the iconic cartoon character is considered by some to be a girl, not a cat. Even Sanrio spokespeople can't quite agree. Goodbye, Kitty. Hello...what ...

Hello Kitty, the beloved cartoon character that's brought smiles to kids and adults around the world for generations, is celebrating her 50th anniversary this year. The Japanese company Sanrio first ...

Remember those giant Hello Kitty Peeps plushies at Sam’s Club last year? Well, they’re back — all three feet of ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Japanese character said to be second-highest grossing media franchise after Pokémon is also a TikTok superstar She sports a signature red bow, her hobbies are travelling, reading and baking, and – ...

Japan is known for its kawaii culture, which is often associated with the country's countless cute characters and mascots, most notably Sanrio’s beloved Hello Kitty. Everyone is familiar with this ...

Hello Kitty may be an iconic children’s cartoon, but the character is turning 40 years old on Saturday – and she’s more adult than you may realise. Kitty’s creator, Sanrio, says Kittymania is largely ...