Add Yahoo as a preferred source to see more of our stories on Google. Now, the popular Japanese candy brand Hi-Chew has taken the American candy market by storm thanks to its chewy texture and ...

When it comes to chewy candy, we've all had Starburst and fruit-flavored Tootsie Rolls. But have you ever tried a Hi-Chew? If you haven't -- YOU NEED TO! Hi-Chew is a popular Japanese chewy candy ...

One of Japan’s oldest candy companies, with its U.S. base in Irvine, plans to more than double domestic sales in the next seven years with new product offerings and further efforts to expand ...

FoodNavigator-USA visited HI-Chew's pop-up to speak with Teruhiro Kawabe, Chief Representative for the USA & President, CEO of Morinaga America Inc. and Joanne Hsu, senior brand marketing manager, to ...

IRVINE, CALIF. — Morinaga America, Inc. is expanding its portfolio of Hi-Chew products with the debut of Hi-Chew Soda Pop Mix. The new candy is a response to US consumers demand for “unique, ...

Remember the 2019 Palm Springs Taco Bell Hotel stunt? Well, if you thought the coming and going of that "tacoasis" meant you'd lost your chance to spend a night inside a giant marketing gimmick, you'd ...

Japanese candy brand HI-CHEW launched a direct-to-consumer (DTC) website as part of a broader strategy to appeal to Gen Z consumers, Joanne Hsu, senior brand marketing manager at Morinaga America, ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Morinaga & Company's Hi-Chew fruit candy has been a staple in ...

The limited-edition cookie-candy collab celebrates a new Hi-Chew flavor and Halloween Sabrina Weiss is the Editorial Assistant of PEOPLE's food department. She writes the weekly recipes for the print ...

Chewy candy has been a staple in American culture for centuries. One of the earliest examples is Good & Plenty, a sweet licorice surrounded by a hard candy shell, which debuted in 1893. Nearly every ...