Overall guest satisfaction with hotels in North America is at an all-time high. Still, that doesn't mean the hotel industry should be congratulating itself; there's still work to be done. New data ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

Skip your travel agent and those comparison booking sites. That's what more hotels want you to do, and they're pulling out all the stops to persuade you to do it. But should you? Travelers like Tom ...

Expedia reported better-than-expected first quarter 2016 financial performance Thursday. But president and CEO Dara Khosrowshahi also used the announcement as a platform to discuss the state of the ...

Photo Credit: Hilton's newest consumer marketing campaign was designed to stress the benefits of booking direct as a Hilton Honors member and stars actor Anna Kendrick. Hilton And today, more than two ...

U.S. hotels’ booking and marketing costs are rapidly outpacing total revenue growth, while recent direct-booking efforts among the largest U.S. hotel companies appear to be doing little to stem growth ...

n the real world, hotels compete on service, amenities and, of course, location, location, location. But on the Internet, where the efforts are focused on increasing direct reservations to ...

Google is apparently testing out direct hotel booking. The company is seeking to have hotel searchers book and pay via Google rather than handing off the lead to a third party travel site or hotel ...