How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads

Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC ...
Opinion
Database Trends and ApplicationsOpinion

SAP Expands Partnership with Google Cloud with Zero-Copy Data for Google BigQuery

SAP and Google Cloud are expanding their long-standing data and analytics partnership with the launch of SAP Business Data Cloud Connect for Google BigQuery. By connecting Google BigQuery, the ...

UKG and Google Cloud Partner to Transform Work with Agentic AI for Tens of Millions of Users

UKG and Google Cloud today announced a major expansion of their partnership to accelerate adoption of agentic AI for the tens ...
CIO

Google Cloud adds features to Colab to boost data scientists’ productivity

Google Cloud is adding new features to Colab in BigQuery that, it said, will boost the productivity of data scientists.