Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Motion added to static ads has begun to attract more brands to a different type of ad. Google introduced this feature last year, and now it has become more popular with the brands working with Taboola ...

People scroll fast, and one TikTok ad might not have been seen enough. Repurposing your ads is worth it to reach more without ...

In a world with increasing screen fatigue, how can brands make a lasting impression? Audio listening is at an all-time high, with 98 million Americans spending 21% of their time engaging daily -- that ...

Microsoft has announced plans to add more advertising to its services, especially through Copilot. The company says it is exploring new ways to integrate ads into user interactions, using AI to create ...