Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest winners by targeting customers across a broad age range.

Flores joins the toy company from The Lego Group, where she held senior roles, including leading digital growth. She also ...

So many customers tried to take advantage of Build-A-Bear's first ever Pay Your Age Day that the retailer announced Thursday that the lines had been closed in all U.S. and Canada stores, citing safety ...

NEW YORK (AP) — Tariffs and years of teetering mall traffic have roiled much of the toy industry. But Build-A-Bear investors are continuing to reap sizeable gains. Shares of Build-A-Bear Workshop are ...