Humor doesn’t just sell—it sells well, and that’s no joke. Powered by Money.com - Yahoo may earn commission from the links above. There are any number of stats to validate it. Research from Oracle ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

(By Lisa Orkin) There has never been a better time for humor in advertising. I know what you’re thinking…we’re in the middle of a pandemic, the economy’s tanking. Exactly. Listeners need an escape ...

At NYC Advertising Week, pharma and healthcare marketers take the time to soak in general marketing trends they can incorporate into their work.