The best advertisements don't just sell products — they are creative and make us think about the brand long after we've seen it. These campaigns employ a variety of tools to hook us, such as clever ...
"That ad was really funny, wasn't it?"—yet, you can't remember the actual product or brand name. Have you ever had that ...
Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers.
Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home ...
This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. For its ninth consecutive Super Bowl appearance, Pringles continues to demonstrate how ...
Video ad platform XR Extreme Reach is out with its analysis of Super Bowl Ads, finding that the use of humor is up significantly, while the use of celebrities and calls to action are down versus a ...
The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...