Walk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across ...

Ice baths may have several health benefits, including helping to reduce muscle pain and inflammation and improving mood and cognitive ability. Ice baths involve immersing the body in cold water.

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

In the age of the Internet, it seems like every day a new health trend emerges, often forcing me to reassess my lifestyle choices, from diet to fitness. Enter the latest trend, and it’s now ...

Ari Gootnick isn’t new to ice baths, but he never gets used to the shock of immersing his body into 40- something-degree water. So when the 29-year-old who works in tech plunged into an ice bath on a ...

I have always been someone with an extremely low tolerance for being uncomfortable. If my tummy hurts, everyone will know. If my hands feel even the slightest bit dry, I will wreak havoc on whomever ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion” — immersing yourself in ice baths or taking cold showers — is promoted as providing physical and ...

The co-founders of Voomerang plunged into icy water in Times Square Friday. Former NFL tight end and four-time Super Bowl champ Rob Gronkowski and his girlfriend, Sports Illustrated Swimsuit model ...

Forget the beach or the bar. Californians are looking for love in a new place — near-freezing ice baths. Just outside Los Angeles in the coastal city of Santa Monica, single people have stripped down ...